Communication Breakdown?
Posted by: 0 in connected market space on Oct 13, 2010
In the very old days, business was simple files were on paper and if you wanted to ask your co-worker something, you’d physically walk over to their desk and pick their brain. If you needed to talk to a lot of people, you sent a memo.Thankfully we’re a little more efficient now… right?
Or are we? If we want to talk we can pick up the phone. Or send an email. Or a text. Or ping them on the office’s instant messenger client. Or send a Facebook message. You could even try holding a conversation over Twitter. The problem with communication today is that there are so many different ways to get someone’s attention; it starts to just turn into noise. There is always a beep, a ping, a message, email , advertisement or something waiting to be answered. How does a business cut through the clutter when they want to reach their customers and their markets?
The answer isn’t to just create more noise – the marketplace is crowded and there is already enough going on around us. The answer is to reach your market by giving them what they want – provide the information they need and they’ll get the message.
When you think about it, which are you more likely to look at: an email from your friend telling you about the plan’s for tonight’s movie, or your computer’s instant messenger client flashing to tell you that someone in accounting needs another tech support walk-though? Our brains are great at cutting down noise – we instinctively prioritize information we want, information we know is important.
If you’re experiencing a communication breakdown – think about what you’re trying to say. If you put out the kind of information that your market needs and wants, you’ll find a way to cut through the noise and clutter of modern life. 1to1Real can help you cut through that noise and speak directly to your market.
Photo: Nicholas Pappas, Flickr
