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The way people use the internet is changing.

Most people don’t even make it all the way through a YouTube video before they lose interest and go onto the next thing.  When you get a long email, do you read the whole thing or just skim the relative parts? Twitter is massively successful because the 140 character limit boils updates down to only the most essential details. Meanwhile, more and more websites are offering interactive chat as a customer service tool. Internet users today are more than willing to spend a few minutes chatting to a real person, but they’re not interested in trying to read a long FAQ…

Online behavior tells us internet users are rapidly becoming more impatient but conversely, they’re far more willing to interact and to get engaged on a one to one basis with companies online.

So clearly this means the website is dying.

Did I lose you? Let’s think about this for a second…

What is a traditional, static website? It’s a way to display information. Usually a lot of information. Blocks of text, photos, maybe an embedded video, that sort of thing. Static websites are the online equivalent of a catalogue or brochure. They show the same information to everyone that visits. They’re not interactive. You have to spend time reading to get the information you need.  They’re not updated very frequently either. Static websites have their uses, but consumers are changing the way they gather and want to gather information – people want short, up-to-date, social updates.

This means if all you have is a static website, your website simply can’t deliver an experience that today’s internet users are looking for.  Consumers have shown that they want to watch videos, to interact, to share and to connect.

That’s why we created Social Spaces. We wanted to create an interactive portal for our business where we could interact with our customers – speak with them instead of at them.

Photo: Bob Harwig