Why Businesses Hate Social Media
Posted by: 0 in technology, social media on Nov 17, 2010
A lot of people say that social media is the future of marketing. Maybe, but that doesn’t change the fact that a lot of people who should be using it to market their businesses hate it.Marketing and PR used to be about refining a specific message and pushing it out to people – the terms were through interviews, press releases and the information the company provided. Unless you wanted to do something very involved, the only spaces to talk about a company were spaces that company controlled.
Social media marketing is the exact opposite of that system. Today, anyone can talk about a company in a completely open forum, and people can even impersonate your company. Everyone remembers the hilarious and fake BP Twitter account that popped up during the oil spill @BPGlobalPR, and tweeted gems like “Black sand beaches are very trendy in some places. We upgraded you, Gulf of Mexico.”
All laughing aside, if your business is on the negative end of social media, it can be bad news. Maybe this is why so many in the business world are still not quick to warm up to social media as a marketing platform. Even if your business can start a positive conversation, it’s still spreading by word of mouth and the message can be lost.
In a nutshell, it’s impossible to completely control what people are saying about your business over social media and that lack of control scares a lot of executives and business owners. Worse yet, social media marketing is spread all over the web. Customers who follow your business on twitter might not even know you have a Facebook page, read your blog or watch your YouTube videos, or even want to.
That’s why we created the 1to1Real™ social spaces tool. It lets a business put all of their social media feeds into a single hub. You can link to the social space from your website and automatically let your customers know where your Twitter, YouTube, Facebook, LinkedIn, Flickr (etc, etc) content is. They can visit your social hub to see your entire message at once, and get linked automatically to your accounts if they want to follow them or explore deeper.
Photo: Florian Seroussi
