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The "boot camp" of starting a new year for your business, was, of course, a metaphor. We spend much of our lives working "at" our business and jobs, instead of being engaged "with" the meaning and purpose of the activity we undertake.  This is true, especially so, when the nourishment of business, cash flows, new sales, ongoing productivity and loyal customers seem to be waning.

So with our boot camp, the emphasis wasn’t so much on what you were going to physically accomplish, but the new awareness you would gain. What we really wanted you to do was sit back and think about your business – realizing with the right amount of determination and a good plan, you could transform it.

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January is over, but business boot camp isn’t.  Is your business feeling fit yet?  This week we’re teaching you to slim down – teaching you how to get your business lean and automated – just like ours.  So let’s get connected!

Just like cutting out junk food, tabloid magazines and junk mail, we’re going to get your communications in order, streamlining everything from social media to websites to newsletters. The best way to succeed is to get your message heard. The goal of this step is to gather your Unique Content and put in a place where your market will get your message.

Do you “connect” to your market on the internet?  Like really connect? Look at what’s evolved in this area in the last few years, and the social media “treadmill” you’re trying to keep up with:

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