Blog

The latest and greatest online buzz marketing tool seems to be Twitter.  It's all the rage. Business guys like me are wondering though, will it stick?  Obviously, no one really know - so a better question is this: Does it matter to your business?

In today's economy - especially in sectors like Real Estate, Mortgage Banking, or Health Care - transition, uncertainty and economic challenges facing the future of said sectors make business models look more like a Rorschach Test than a Harvard MBA based case study.

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What do real estate "marketers" who were in high school or university a just over a decade ago, who became  "marketing experts" in real estate and old-school sales guys have in common?  The first group, the "marketers", learned their trade in the hottest market ever in the history of real estate. The second group, the sales guys, hasn't had to change a thing for more than a decade, or two (or three or four or even five!). The Internet and information were held close to the vest through the MLS.

Where were today's marketers in the mid-eighties?  Many of them were in high school. So - a wise person might ponder - what is their experience in a tough market?

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I'm walking in Montreal - looking at the buildings around me - all of which are at once historic and modern. The City is vibrant and alive with activity - no signs of a recession here.

There are bikes sponsored by the city that anyone with a credit card can use for 30 min for free. This is a place that has started to connect to a new model from and ancient history.  A place where history has been preserved and upgraded to a modern stability - where the cross-communication between French culture and language to those of English is just a way of life - the natural way of connecting in a multi-cultural structure.

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