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Everyone has an ideal in their mind of the kind of person they want to be. While we’re all very different people, I bet the following adjectives probably rank high on your list: Charming, witty, intelligent, multifaceted, highly skilled, successful, learned… I could go on.

What I think everyone aspires to is be a Renaissance Man (or Woman) – Skilled at a multiplicity of pursuits, master of oneself and the world. As you know the original Renaissance Men were artists, scientists and engineers.   Take Leonardo da Vinci - an artist, engineer and business man pretty good at raising capital and support for his pursuits.

Leonardo, like those other geniuses we know about, were voracious and stubborn. Like many of the most successful entrepreneurs we know of today, they were ahead of their time - often treated with skepticism. It’s not an easy path being a trail blazer.

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The internet is obsessed with bacon. In about 15 minutes of research (delicious, mouth-watering research) I found recipes for Bacon Cupcakes, Bacon Salt Caramels and even Bacon Jam! Unfortunately, just as Spam became SPAM when the word came to refer to unsolicited email, bacon is transforming into BACON: unwanted, but legitimate email, sent by legitimate senders. Do you have a BACON problem?

Think about your inbox. How many mailing lists are you on? Every day you probably see deals, updates, newsletters and coupons from a huge variety of businesses: Amazon, Chapters, Godiva, The Gap, Atlus, Groupon, Expedia, Apple, Sephora, American Apparel… and those are just the ones that just pop up in my inbox that I can think of off the top of my head. You could probably add 10 more without trying.

The popularity of BACON is staggering. You might even get more BACON than you do actual email, considering over 27 billion BACON emails were sent last year - that’s 4 emails every day for every person on the planet! We know BACON has grown almost exponentially, but why?

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It’s all over the news and hard to miss – comedian Gilbert Gottfried has been fired from his advertising gig for tweeting insensitive jokes about the tragedy in Japan.  While this garnered quite a bit of media attention, it certainly wasn’t the first poorly thought out tweet that made the news – less than two months ago, the entire internet went up in arms when fashion designer Kenneth Cole made a glib comment about the revolution in Egypt was about access to his spring line.

A poorly thought out tweet can cause big time pain and negative publicity, but it’s not just big companies and famous people that are starting to feel the sting when they screw up in the increasingly important sphere of social media. From individuals fired for complaining about work on Twitter or Facebook, to small businesses that felt the wrath of the internet for incredibly stupid publicity campaigns, there is a whole new minefield of social media etiquette to learn.

Here are 4 simple tips to keep in mind should you be on the wrong side of a social media screw up!

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CMAEON made a worldwide impact with the official unveiling of our new Social Spaces at CeBIT, the world’s largest technology expo. Attended by almost 340,000 thousand delegates from 90 countries, CeBIT 2011 was the perfect place to unveil the revolutionary new social aggregator.

Social Spaces are another powerful feature of 1to1Real. When setting up a social space, businesses large and small can aggregate social media accounts (like Facebook, Twitter, Flicker, LinkedIn etc, etc), blog content and marketing into one easy to set up and manage space with lead capture mechanisms.

The ability to tame the disconnected mess of social media is something the business world has been waiting for - with integrated lead capture and marketing, Social Spaces can provide measurable ROI, which means that Social Spaces are the going to finally end the debate over the value of social media as a marketing tool.

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