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Just a reminder: Our CEO, Tim Vasko is the keynote speaker for UVic’s 16th Annual CSS Business Banquet tonight at 8:30 pm at Delta Ocean Pointe Resort.

The CSS Business Banquet is an opportunity for over 200 students, faculty and key members of the business community to meet and network.

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I've seen it happen time and again.  Beautiful, well designed web pages, with flash and media, that cost the equivalent of a Ferrari are delivered, deployed, the companies and executives are excited.  It rolls out, like a brand new red Ferrari slowly backing out of the garage.  Then - nothing!  It sits there.

Where are all the visitors?  The neighbors come by and ohh and ahh.  The proud owners stand by the car, jump inside, show off the bells and whistles - this video does this, and look at our virtual tour.  Cool huh?  But, very soon, the customers leave, the neighbors (clients) are bored.  The proud owners don't really ever start the engine.  Then something gets them going about their regular day, and way of doing things.  They shut the car door and walk away - expecting it to drive itself.  There it sits.

The difficulty of marketing today, and using the web is that it is a business within a business - it requires expertise (a lot of expertise), discipline and an entirely new level of thinking.  Marketing has never been easy.  But with all of the Conversation Marketing [you can view my video here #2 in the series - for a more in-depth understanding of Conversation Marketing]- actively engaging your prospects and turning them into customers - keeping them as loyal clients, is more difficult than ever.  We deliver a ton of tools to clients.

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