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A shopping mall, Wall Street, Bay Street, The Chicago Merc: the financial hub in any city.  Broadway (the theater district), Rue de Bouche, Little Italy, Chinatown, Restaurant Row, The Garment District, 5th Avenue, Rive Gauche, Rodeo Drive, Soho, Madison Avenue.

Names of places so familiar we instantly get an image in our minds eye, what they stand for when we hear one of these places by name.   We know where they are – where to go when are visiting a city.  These are the collective business voice, the “brand” of a type of activity business does.  It’s where to go, where to be, where to see and be seen.  These are places about what happens and where it happens – the “buzz”.

We go there to find out the best restaurant, fashion trend, hot show for an evening out.  When we travel we might go sightseeing as traders bounce about  a floor, or stroll down.  It’s the movement around a sector of a city where things happen.  Like constellations, its where the stars align and add up to become a business hub.

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When a person, like Steve Job's must leave this world the only light that can be found for those of us left is cast in the genius and inspiration his life inspired.

I write of the personal inspiration Steve Jobs has given in my life and the life of our organization. At one time, Apple too, was a small technology firm, with an idea and dreams. In the success of technology, like Apple and Steve, lives are forever changed in ways that we might never imagine. With the impact of genius, like Steve carved into the lives of so many, with a masterful hand he shaped a global culture.

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