Blog Entries tagged 'business'

Turn your Market into a Connection - Generating Leads and Conversations

tim.vasko@cmaeon.com — Wed, 21 Jul 2010 08:00:00 +0100

If a business considers its entire market (i.e., the unique values it business brings to a transaction that earns and keeps customers) – it quickly become apparent they have to go beyond CRM and the sales force, and start thinking long term.

By definition, the sales force sells and then leaves - until there is so [...]

Should You Automate Your Marketing?

info@cmaeon.com — Wed, 14 Jul 2010 08:00:00 +0100

Are you inclined to take blind leaps of faith when making important business decisions? You would think most companies wouldn’t do that in a million years, but the answers are surprising.

When choosing CRM solutions, many companies do make leaps of faith. Every day a business decides on a CRM system without ident [...]

All this Connection Talk - what have we learned?

tim.vasko@cmaeon.com — Wed, 30 Jun 2010 08:00:00 +0100

We have learned that getting people to "know about each other" is a difficult and full time job, and this is most likely the most difficult product to deliver for any business, no matter what size. "Knowing" about each other involves many stakeholders - marketers, business people, sales people, and fina [...]

The Missing Connection: Comparing CRM to CRM? Why Feature Comparison Doesn’t Work

tim.vasko@cmaeon.com — Fri, 07 May 2010 08:00:00 +0100

It makes no sense, for any business, to invest in technology based on a comparison of features. Today, the basic features of CRM are well-defined - any CRM will provide the basics of contact relationship management.

CRM has been around for more than a decade. It was originally designed as a tool to enable businesses to share information between sales and other various departments that dealt with customers. Those features are clear.

The next iterations of CRM were designed to [...]

Global Recession Watch & Trends

tim.vasko@cmaeon.com — Wed, 02 Sep 2009 08:00:00 +0100

In the last three weeks I've covered the ground from West to East accross Europe - on the hunt for depressed economic conditions. They seem to be more rare than the sighting of the Loch Ness Monster. From London to Paris to Budapest - Picadilly to the Champs Elysees - and East to Andrássy Avenue in Budapest - the crowds fill shop flo [...]