Posted by: admin in social media, marketing on
Aug 4, 2011
Social media may be a massively dispersed way to contact millions of people all over the world... but that doesn’t mean there aren’t some statistics that show you how to get the most out of it. Here are 4 facts you probably didn’t know about the best times and days to tweet, blog and post to Facebook.
1. Facebook Users are Most Active at 3:00 pm
So if you want to update your Fan Page or just have all your friends see pictures of your cat, doing it in the afternoon is the best time.
2. Retweeting happens the most between 2:00pm and 5:00pm EST. Tweet then to see best results
It does make sense when you think about. Office workers tend to lose focus in the afternoon, and with a lack of focus, the chirp of Twitter becomes a siren's song.
Posted by: admin in social media, Bizabacus, 1to1Real on
Aug 3, 2011
The goal of social networking sites is to link people to people. We created Bizabacus because we realized that people aren’t the only entities online that need to be social, and people online aren’t always searching for other people. We decided to stop discriminating against businesses when it came to social networking!
What does that mean?
Every other social network makes you sign up as a person first. People need to create fan pages on Facebook, people need to set up and maintain Twitter accounts… heck, Google+ doesn’t even want you if you’re a business. Considering how much commerce takes place on the internet, and how people actually USE the internet, this seems like a big oversight, doesn’t it?
Posted by: admin in travel, reflection, funny stories on
Jul 27, 2011
Like to travel? There are tons of lists out there curating the world’s most tech savvy cities. If you’ve been to Seattle or New York, you’ve probably marveled at the blanket of free wifi and the sprawling campuses that house some of the world’s biggest high tech firms and internet leaders – Microsoft, Amazon, Google, etc. Asia is no slouch either. Anyone who’s been to Tokyo will have been floored by the incredible efficiency of the train system and how the city seamlessly combines ultra-modern innovation and architecture, endless shops packed floor to ceiling with gadgets, games and electronics AND traditional shrines and gardens.
The thing is, despite all those breathless write-ups and images of super high-tech cities of the future, a lot of small centers are still hopping onto the bandwagon. While you can use your cell phone to wirelessly pay for bus fare and taxis in Europe and Asia, in most small towns wireless debit machines are just starting to make an appearance.
And while everyone online is talking about Netflix and streaming video as the future of content delivery, in small and medium sized cities the local Blockbuster is still doing brisk business.
Posted by: tim in myths, conversation marketing on
Jun 22, 2011
Can you think of anything more romantic than meeting your future partner for the first time?
“Hi, I’m Tim. What’s your name?” They turn to you and your heart melts. You say to yourself “this is the person I’ll spend the rest of my life with.”
Then, being the charmer you are, to seal the deal you say, “I’d like to get all of your information so I can manage our relationship better for the future!”
There is a song that has become absolutely iconic, even if you don’t know its name.
It’s the song that was used in Looney Tunes cartoons every time the characters were around an assembly line or factory. If you ever saw a Looney Tunes cartoon as a kid, it’s probably etched so well into your brain you can probably hum it right now.
The song is called Powerhouse and was composed by Raymond Scott in 1937. It’s still being used today as a kind of audio shorthand for automation and mechanical processes.
Does your business provide information in hopes of selling a product, or does it provide real value to showcase your business, product or service before the sale?
Let's face it, the web and the world are jam packed with information! Anyone can come up with catchy marketing copy and push it out to thousands or hundreds of thousands of people with the click of a button. Offering real value like a test drive is a lot more difficult. Thus, most companies’ marketing departments coast by – pushing out more and more info, but getting less response from a market overwhelmed and swimming in information. The companies spend more and more money, and their ROI just keeps dropping.
Today people expect to test drive your offers before they’re willing to commit to becoming your customer. The auto industry figured this out years ago. The software industry has set the standard for online marketing with "trials". Even infomercials offer a "no risk money back guarantee". Trials and test drives are becoming the norm because they create powerful marketing connections that add depth to your customer relationships. It doesn’t cost your business anything more to let people try before they buy and the gains put your business on the right side of the ROI curve – small investment, big return.
Posted by: admin in process flows, 1to1Real 2012 on
May 12, 2011
Are you too busy? If you answered “no,” read no further. This isn’t for you.
If you answered "YES!! LORD YES!!” like most people would, take solace in the fact that you’re not alone. Let me make a quick guess at what you to do to stay on top of your life. Does your day look something like this?
Wake up. Check email. Make notes of stuff to do - possibly in your notes program. Add a few tasks to your calendar. Recheck email. Send email. Send email with file attachment. Realize file is too big. Add file to your file sharing program. Finally send email. Recheck email. Open up CRM or contact management system. Think wistfully about breakfast. Drink coffee. Run out of house. Check email on Smartphone. Check voicemail. Make notes in Smartphone app. Get to office. Draw a diagram. Go to meeting. Handwrite notes. Respond to text messages during meeting. Run out of meeting. Check email. Check twitter. Check Facebook. Check LinkedIn. Respond to more text messages. Lunch meeting. Back to office. Check email. See paperwork on desk. Ignore paperwork. Check email for responses to emails sent before breakfast (coffee). Meeting with coworkers. Send email to coworkers with notes about the meeting you were just at. Check email. Send email. Recheck email. Go home! Use hands free headset on Smartphone to return phone calls while on the way home. See family. Eat dinner. Check email. Take notes from Smartphone app and transfer to notes program. Attempt to relax, pass out from exhaustion. Wake up…
Are you too busy? Do you have a rich fantasy life where you live in a magical world were you have time to do the things you HAVE to do, and the things you WANT to do?
You’re not alone. From busy entrepreneurs to hotshot company employees – from regular folks with hobbies to busy mothers trying to balance kids, chores and part time work… Everyone needs more time in their lives.
Unfortunately, the standard answer for this problem – step back, analyze your life, your business, your work and reorganize, prioritize and discover your efficiencies – seems a little daunting doesn’t it? If you’re already too busy and scrambling from task to task, when are you going to find time for navel gazing?!
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. - Bill Gates
Last week we had a quote that wasn’t actually Bill Gates fronting this blog, so this week we have the real deal. We here at CMAEON are big fans of Bill Gates. After all, he’s not just a tech visionary; he’s also become one of the most generous people in the world and has given away over $28 billion dollars of his own money. (So, if you’re going to listen to words of wisdom from anyone, we think Bill Gates is a pretty good place to start!)
This particular quote speaks deeply to the philosophy behind our flagship product, 1to1Real, and what we try to help entrepreneurs do with the Connected Market Coach program.