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Short answer:

Technology distracts you. Take the Free Zone Quiz and find out how to work smarter.

Long Answer:

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Does your business provide information in hopes of selling a product, or does it provide real value to showcase your business, product or service before the sale?

Let's face it, the web and the world are jam packed with information!  Anyone can come up with catchy marketing copy and push it out to thousands or hundreds of thousands of people with the click of a button. Offering real value like a test drive is a lot more difficult. Thus, most companies’ marketing departments coast by – pushing out more and more info, but getting less response from a market overwhelmed and swimming in information. The companies spend more and more money, and their ROI just keeps dropping.

Today people expect to test drive your offers before they’re willing to commit to becoming your customer.  The auto industry figured this out years ago.  The software industry has set the standard for online marketing with "trials".  Even infomercials offer a "no risk money back guarantee".  Trials and test drives are becoming the norm because they create powerful marketing connections that add depth to your customer relationships. It doesn’t cost your business anything more to let people try before they buy and the gains put your business on the right side of the ROI curve – small investment, big return.

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Are you too busy? Do you have a rich fantasy life where you live in a magical world were you have time to do the things you HAVE to do, and the things you WANT to do?

You’re not alone. From busy entrepreneurs to hotshot company employees – from regular folks with hobbies to busy mothers trying to balance kids, chores and part time work… Everyone needs more time in their lives.

Unfortunately, the standard answer for this problem – step back, analyze your life, your business, your work and reorganize, prioritize and discover your efficiencies – seems a little daunting doesn’t it? If you’re already too busy and scrambling from task to task, when are you going to find time for navel gazing?!

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The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. - Bill Gates

Last week we had a quote that wasn’t actually Bill Gates fronting this blog, so this week we have the real deal. We here at CMAEON are big fans of Bill Gates. After all, he’s not just a tech visionary; he’s also become one of the most generous people in the world and has given away over $28 billion dollars of his own money. (So, if you’re going to listen to words of wisdom from anyone, we think Bill Gates is a pretty good place to start!)

This particular quote speaks deeply to the philosophy behind our flagship product, 1to1Real, and what we try to help entrepreneurs do with the Connected Market Coach program.

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You’ve probably seen this already. A list of 11 life lessons that they don’t teach kids in school. Normally attributed to Bill Gates, sometimes from a speech he gave at MIT, sometimes to a small group of kids in a California high school. The list is a long standing favourite online and has been forwarded and passed around so many times, its origins have become apocryphal.

Turns out Bill Gates didn’t give this as a speech at a high school or MIT. In fact he never said any of these things. These 11 rules have never even been a speech!

After a little digging, I found out these rules are an excerpt from an op-ed piece by bestselling author Charles Sykes. Originally there were 14 rules, but the last three are usually omitted because rule 11 is particularly punchy. Since 2000, this particular bit of text has been attributed to everyone from Kurt Vonnegut to Atlanta state representative Brooks Coleman. Over the years references have been changed and the salary amounts have increased, but what hasn’t changed is the core of the message.

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