Blog

Every business in the world right now is trying to tap into the power of the collective voice of social media. The problem is in order to do that, businesses are first, sending their customers away, and then yelling to try and get them back. How is this a good system?!

Every time someone thinks they’re being a savvy marketer, and puts one of those ‘Follow me on Twitter’ or ‘Check out our Facebook page’ buttons on a website, what they’re doing is telling customers to leave their space – where they control the message – and go into the world of social media.  What are those customers going to do when they get onto Facebook, Twitter, YouTube or LinkedIn? Are they going to remember the message, or will they find a million reasons to be distracted?

These customers are going to do the exact same thing you do when you hop onto a social network – check your messages, catch up on gossip and comment on the latest episode of Game of Thrones… If you go to a social media site, you’ve done more than left a website; you’ve left the marketing message behind. This is not great relationship building. Clicking a ‘Like’ button may mean you get a fan, but it doesn’t mean you’re getting engagement! Marketing like this will not create a valuable customer relationship.

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Putting my seven year old daughter to bed last night, I tucked the covers under her little chin.  She is such a precious little person.  As I leaned down to kiss her and whisper good night in her ear I saw her do what kids do. “I caught you,” I said and we had a good laugh as she pulled her little finger out of her nose!

It starts there doesn’t it?  Habits that we learn.  What is acceptable, what is minor, what is major.  Somewhere between starting kindergarten and turning 10 we start forming the habits that will be with us for our whole lives.

By the time we’re adults, we’ve formed routines for everything, whatever they might be: coffee (my favourite 5am routine), alcohol, tobacco, working out, meditating, brushing our teeth or even checking our email… we are naturally creatures of habit and our routines become the paths of our lives.   The more the habit affects our health, our time, our personal or professional life, the higher the stakes and the more serious the outcomes are for us and the people around us.

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