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Lost Connections: How The “Sharper” Brand Lost its Market Connection

Posted by: tim in strategy, sharper image, Realestock, CMAEON, brand on Jul , 2008

I’m in a cab at 58th & 7th in NYC - broke my bluetooth Jawbone headset. No worries - it’s hanging by wires, still working - sort of, if I hold it just right. Anyway, I bought the extra protection plan from the retailer who sold it to me - Sharper Image.

“Drop me off on 51st…” - I figure I’ll stop in at the Rockafeller Center Sharper Image and get a replacement. I walk to the Bank of America Building - I find the Shaper Image sign - and the image in the blacked out windows tells the story - the one time leader, high end brand, is closed for good. What happened?

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